Digby Jones- the troubleshooter

From the video that I have watched, Digby jones , the champion of British business has returned to TV screens as a troubleshooter .In this episode, the Digby's mission was to solve urgent problems encountered by a medium size furniture company called Hereford furniture.

after watching the video, I agree with Digby that Hereford furniture should just focus on one thing first instead of doing all manufacturing, importing and retailing at the same time. Although this range they provided was what made them survive during recession, but this will not last long as threat from competitors in the same firm keep increasing, that will lead to a contract in the market share. In addition to that, the managing director of Hereford furniture, Mike Muxworthy could not provide an excellent reason on what specialist knowledge they have. Therefore, it is most likely better if they just focus on either manufacturing, importing or retailing at the moment. In my opinion, focusing on one task at one time is more efficient and effective than multitasking at one time to focus on their workforce, working capital and maximize their value.

Does launching a new brand help the business? A brand is not just a logo to represent themselves, it is also something that link the company and customer together .An outstanding design or brand name may become a topic of discussion among us on social media., As social media is the largest influence in the 21^st century, it is important for a brand name to become a hot topic on the net. it is a way to grab attention of others and make them start questioning about the  brand, searching for products of the brand, looking for information or  and start talking about the brand, which will then lead to an increase in the brand reputation. A rise in product sales might be seen as customers has built a good amount of interest on the brand, which will lead them to buy the product with the brand on it. All these can be achieved by  Hereford furniture once  they launched the brand Hygge, which is the wonderful Danish word with no definition in English.

Another issue discussed in the video was the poor management of  Mike Muxworthy. As the head of a company, he should ensure that every area including production area, spray shop area and machine shop area in Hereford furniture to work together as a whole, and not just work together in one specific area. This will not only improve the communication among employees, it will also increase the productivity of the company. Furthermore, Mike should have strengthened the bond between himself and his employers to further improve productivity. As what I watched from the video, the impression of Mike in the eyes of his employer is not great.  Other than that,Mike should have employed another accountant who can come out with forecast and statement of cash flows because it approximately show how well or how bad is the company doing. Without it, the business may be drove to ground.

At the end, the video did not mention if the advice of  Digby works for Hereford Furniture. However, it is great to see how Mike is willing to accept the new challenges for himself as well as the business.